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“Rock Band®, Live” prepares for national tour

Cedar Fair Press Release

SANDUSKY, OHIO, APRIL 13, 2010 – Cedar Fair Entertainment Company (NYSE: FUN), a publicly traded leader in regional amusement parks, water parks, vacation resorts and entertainment, is gearing up for one of the most anticipated North American summer music tours.

Cedar Fair, along with MTV Games, a part of Viacom’s MTV Networks (NYSE: VIA, VIA.B), will present the “Rock Band®, Live” tour and show at 10 of its parks across the United States and Canada beginning in May.

Members of the media are invited to attend an exclusive sneak peek of the show in New York on Thursday and Friday, April 22 and 23. This “workshop session” will be held at the New 42nd Street Studios with performances starting at 1 p.m. each day.

During the workshop, invited Rock Band fans and special guests will see portions of the actual show and have the opportunity to comment and offer feedback to show producers. Performers, representatives from Cedar Fair, MTV Games and RWS & Associates will be available for interviews. For more information or to RSVP to this special event, please call Tony Clark at 419.627.2225.

So what is “Rock Band, Live”? This unique show combines the high-energy game play action of the popular Rock Band® video games with talented live singers from all over the country. Park guests will even have the opportunity to practice the Rock Band video game prior to each show for a chance to play the game (as the back-up band for the park performers) on stage in front of hundreds of adoring fans.

“Rock Band, Live” is a collaboration between Cedar Fair, MTV Games and RWS & Associates, a full-service entertainment firm that provides custom-produced world-class events and live shows worldwide.

Guests can rock out to two summer-long shows at Cedar Point in Sandusky and Canada’s Wonderland near Toronto. These shows will run June 5 – August 22 and May 29 – September 6, respectively.

Cedar Fair has also announced the “Rock Band, Live” national tour schedule. Exact show dates and times subject to change. See park Web sites for detailed schedules.

May 28 – 31 — Dorney Park in Allentown, Pa.
June 3 – 13 — Kings Island in Cincinnati, Ohio
June 17 – 27 — Valleyfair in Shakopee, Minn.
July 1 – 11 — Carowinds in Charlotte, N.C.
July 15 – 18 — Worlds of Fun in Kansas City, Mo.
July 23 – August 1 — California’s Great America in Santa Clara, Calif.
August 5 – 15 — Knott’s Berry Farm in Buena Park, Calif.
August 20 – 29 — Kings Dominion in Doswell, Va.

“This show is really going to raise the bar on family entertainment,” said Charles Bradshaw, vice president of live entertainment for Cedar Fair. “It’s unlike anything we’ve ever done at our parks. Not only can families enjoy a great live show, but they now have the chance to be a part of it with the help of the Rock Band video game. It’s literally going to rock!”

For more information on the “Rock Band, Live” show, the national tour and the summer-long shows at Cedar Point and Canada’s Wonderland, visit cedarfair.com/rockbandlive.

About MTV Networks
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, Gametrailers and Xfire.

About MTV Games
MTV Games is dedicated to creating, marketing and publishing high-quality, innovative interactive products that are relevant to the MTV audience and complement the core values of the MTV Networks brands.

About RWS & Associates
RWS & Associates is an Emmy®-Award-winning full service entertainment firm headquartered in New York City. RWS provides high quality, custom-designed and pre-packaged entertainment throughout the world in theme parks, resorts, shopping centers and more.

About Cedar Fair Entertainment Company
Cedar Fair Entertainment Company (NYSE: FUN) is a publicly traded partnership headquartered in Sandusky, Ohio. The Partnership, which owns and operates eleven amusement parks, six outdoor water parks, one indoor water park and five hotels, is one of the largest regional amusement park operators in the world. Its parks are located in Ohio, California, North Carolina, Virginia / District of Columbia, Pennsylvania, Minnesota, Missouri, Michigan, and Toronto, Ontario. Cedar Fair also operates the Gilroy Gardens Family Theme Park in Gilroy, California under a management contract. Cedar Fair’s flagship park, Cedar Point, has been voted the “Best Amusement Park in the World” for twelve consecutive years in a prestigious annual poll conducted by Amusement Today newspaper.

New options allow Cedar Fair to fight hostile takeover

From the Sandusky Register

SANDUSKY

Apollo’s takeover bid may be gone, but Cedar Fair officials already are preparing for another possible takeover attempt.

The amusement park chain has prepared a poison pill to feed any would-be predator trying to gobble up the company in a hostile takeover bid.

The company filed the poisonous rights plan this week.

It was created “to ensure that all unitholders receive fair and equitable treatment in the event of any hostile takeover attempt to gain control of the company,” Cedar Fair leaders explained in a news release.

Cedar Fair filed documents with the Securities and Exchange Commission explaining the rights plan would be triggered if any company acquired 20 percent of more of Cedar Fair’s outstanding units. The plan has several provisions designed to make it harder to take over Cedar Fair against the wishes of the company’s management.

Under one scenario, for example, each current unitholder would have the right to buy $20 worth of additional units for each unit the investor owns, at a price that’s essentially a two-for-one deal.

“Assuming a value of $10 per unit at such time, the holder of each valid right would be entitled to purchase four units for $20,” the document states.

Adding more units would dilute the ownership of the company attempting the takeover.

Such poison pill options are rarely exercised. The point is to force any company trying to take over Cedar Fair to negotiatiate with the company.

The provision also buys Cedar Fair time to consider its options as it attempts to deal with $1.6 billion of debt, said Jeremy Jacobs, a Cedar Fair spokesman.

“The company is aware that the credit markets seem to be improving and it’s talking with its banks in that context to see how they can address the capital structure to the benefit of unitholders,” Jacobs said.

Cedar Fair carries $1.54 billion of term debt, $640 million that matures in 2012 and $900 million that matures in 2014, said Stacy Frole, director of investor relations for Cedar Fair.

“The rights plan was not adopted in response to any specific effort to acquire control in the company,” Frole said.

Texas investment banker Geoffrey Raynor holds about 18 percent of Cedar Fair’s outstanding units, much of them through Raynor’s company, Q Funding.

On Tuesday, the same day the Apollo and Cedar Fair deal fell through, Q Funding filed an SEC document stating that it had been approached by “certain holding company bondholders” to discuss the possibility of merging Cedar Fair with Six Flags.

“It became apparent … that these holding company bondholders were likely going to control Six Flags, Inc. and, since then, there have not been any additional conversations with such bondholders,” the document said.

The document didn’t identify the bondholders and a spokesman for Q Funding declined comment.

The Reuters news agency has reported that a group led by Stark Investments is poised to take control of Six Flags under a new restructuring plan filed by the bankrupt company.

The speculation about Six Flags and Cedar Fair hasn’t hurt Cedar Fair’s unit price. The closing price Wednesday was $12.87, up 50 cents from the closing price the day before.

Cedar Fair and Affiliates of Apollo Global Management Mutually Terminate Merger Agreement

Cedar Fair Press Release

SANDUSKY, Ohio, April 6, 2010 – Cedar Fair Entertainment Company (the “Company”) (NYSE: FUN), a leader in regional amusement parks, water parks and active entertainment, today announced that it and affiliates of Apollo Global Management, a leading global alternative asset manager, have mutually agreed to terminate the previously announced definitive merger agreement.

Consistent with the terms of the agreement, Cedar Fair will pay Apollo $6.5 million to reimburse Apollo for certain expenses incurred in connection with the transaction. In addition, both parties will release each other from all obligations with respect to the proposed merger transaction as well as from any claims arising out of or relating to the merger agreement.

As a result of the termination of the merger agreement, the Special Meeting of Unitholders to be held on April 8, 2010 has been cancelled. The Company will hold its 2010 Annual Meeting of Unitholders on Monday, June 7, 2010, for unitholders of record as of April 23, 2010.

Dick Kinzel, chairman, president and chief executive officer of the Company, said, “The Board has heard from Cedar Fair unitholders and it is apparent that the merger transaction does not have the required level of investor support. We are honored and excited by the opportunity to continue to manage and operate Cedar Fair as a public company and to provide our guests with an outstanding experience.

“Our 2010 operating season is upon us, and we have already introduced major new attractions at two of our parks. Intimidator305, a 305-foot-tall roller coaster at Kings Dominion, and Intimidator, a 232-foot-tall roller coaster at Carowinds, both had very successful opening days. We hope to continue this momentum across the rest of our properties and throughout the operating season. As we execute on our business objectives, we will also be evaluating next steps to address our capital structure. The Board and management team remain committed to acting in the best interests of all Cedar Fair unitholders. We appreciate the feedback that we have received from unitholders as well as Apollo’s interest in Cedar Fair and their cooperation and professionalism throughout the process.”

In order to allow adequate time to evaluate all options, a unitholder rights plan (the “Rights Plan”) has been adopted. The Rights Plan is designed to enable all unitholders to realize the long-term value of their investment in the Company and to ensure that all unitholders receive fair and equal treatment in the event of any hostile attempt to gain control of the Company. The Rights Plan is not designed to prevent transactions that treat all Cedar Fair unitholders fairly.

Under the plan, the rights will initially trade together with the Company’s units and will not be exercisable. The rights will generally become exercisable after a person or group becomes a beneficial owner of 20% or more of the Company’s units. The rights will expire on April 5, 2013, unless earlier redeemed, exchanged, or amended.

The Rights Plan was not adopted in response to any specific effort to acquire control of the Company, but as an appropriate preventative measure to ensure all unitholders are protected while the board of directors considers next steps. A copy of the merger termination agreement and the Rights Plan have been filed with the Securities and Exchange Commission and can also be found on the Company’s website at www.cedarfair.com/ir/financial/sec.

About Cedar Fair

Cedar Fair is a publicly traded partnership headquartered in Sandusky, Ohio, and one of the largest regional amusement-resort operators in the world. The Company owns and operates 11 amusement parks, six outdoor water parks, one indoor water park and five hotels. Amusement parks in the Company’s northern region include two in Ohio: Cedar Point, consistently voted “Best Amusement Park in the World” in Amusement Today polls and Kings Island; as well as Canada’s Wonderland, near Toronto; Dorney Park, PA; Valleyfair, MN; and Michigan’s Adventure, MI. In the southern region are Kings Dominion, VA; Carowinds, NC; and Worlds of Fun, MO. Western parks in California include: Knott’s Berry Farm; California’s Great America; and Gilroy Gardens, which is managed under contract.

Forward Looking Statements

Some of the statements contained in this news release may constitute “forward-looking statements” within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995, including statements as to Cedar Fair L.P.’s expectations, beliefs and strategies regarding the future. These forward-looking statements may involve risks and uncertainties that are difficult to predict, may be beyond the Company’s control and could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct. Important factors could adversely affect the Company’s future financial performance and cause actual results to differ materially from the Company’s expectations, including general economic conditions, competition for consumer leisure time and spending, adverse weather conditions, unanticipated construction delays and the risk factors discussed from time to time by the Company in reports filed with the Securities and Exchange Commission (the “SEC”). Additional information on risk factors that may affect the business and financial results of the Company can be found in the Company’s Annual Report on Form 10-K and in the filings of the Company made from time to time with the SEC. The Company undertakes no obligation to correct or update any forward-looking statements, whether as a result of new information, future events or otherwise.

Cedar Point holds final audition for this summer’s shows on April 2

Cedar Point Press Release

SANDUSKY, Ohio, March 29 — Cedar Point will hold its final talent search for entertainers and technicians to fill more than 100 positions in the park’s Live Entertainment Division for this summer.

Representatives from Cedar Point will be holding open auditions and interviews in Sandusky from 11 a.m. to 4 p.m. on Friday, April 2, in the Live Entertainment Office at Cedar Point.

Positions that are available include:

* Performers — singers, dancers, singers/dancers and singers/musicians;

* Musicians — electric guitars, bass guitars, keyboards and drummer/percussionists;

* Technicians — stage managers, sound and light technicians, stage crews, ushers, costume shop personnel and dressers;

* PEANUTS characters — costumed characters and escorts; and

* Karaoke hosts and DJs

Applicants must be at least 18 years old by May to audition.  Each audition piece should be limited to 16-32 bars.  Applicants should select music that is upbeat and illustrates their personality and ability to interact with audience members.  A CD player and piano will be available, but other instruments and amplifiers will not be provided.  Interested applicants should bring a one-page resume with references to the audition.  Reporting dates run from late April to early September.

Cedar Point opens for the summer on Saturday, May 15.

Those who cannot audition in person can send audio and/or videotape with a resume to:  Cedar Point Live Entertainment, One Cedar Point Drive, Sandusky, OH 44870-5259.

With thrilling rides, award-winning live entertainment, special attractions and resort accommodations, Cedar Point is one of the most popular amusement parks and vacation destinations in the country.  It has been named the “Best Amusement Park in the World” for 12 consecutive years.

New this summer will be Shoot the Rapids, an exciting river-ride adventure that will feature two hills, rocky canyons with spraying water and a splashy grand finale.

For more information, please contact the Live Entertainment Division at 419.627.2388, by e-mail at liveshows@cedarpoint.com or online at cedarpoint.com.

Cedar Point builds fan base on Facebook, social-network sites

From the Sandusky Register

SANDUSKY

If you’re a popular person on Facebook, you could well have hundreds of friends. Maybe even thousands.

When Tony Clark is on Facebook, he stays in touch with more than 300,000.

When he’s at work, toiling away in the marketing building for Cedar Fair at the back of the amusement park, Clark is the “interactive marketing manager.”

But for hundreds of thousands of roller coaster fans, Clark has a different name. When he posts on the amusement park’s Facebook site, he’s identified as “Cedar Point.”

As of Saturday morning, Cedar Point had 309,180 fans. The number will be higher by the time you read this.

The growth has been rapid.

Clark said Cedar Point’s Facebook presence began as a fan page. The fan made it clear it was an unofficial page, and handed it over last year when Cedar Point asked to take it over. At that point, the page had 30,000 fans.

Cedar Point’s promotion grew that number tenfold in a year, and promotional efforts will continue. This summer, signs will urge Cedar Point visitors to visit the park on Facebook, Clark said.

“The great thing about it is, it’s exponential growth,” he said.

While many of those 300,000 plus fans probably don’t pay much attention to the page, hard-core Cedar Point fans often post comments there.

Sean Foley, 36, who lives in a suburb of Pittsburgh, frequently shows up on the page.

Foley’s profile picture on Facebook shows him standing next to Snoopy.

“That was taken right outside of TGI Fridays at the Hotel Breakers,” he said.

Foley, a national account coordinator for Verizon Wireless, says he’s at Cedar Point 15 to 20 days a year. The day he was interviewed last week, he had used a webcam to check Sandusky’s weather and noticed that it had turned sunny.

“It’s all I can think about right now,” he said.

Foley said Cedar Point’s Facebook page is a good source of information.

“It’s nice to interact not only with other fans but also with their staff as well,” he said.

The frequent answers Cedar Point posts to fan questions is a particularly nice feature, Foley said.

“You can often find the answer before even asking it,” Foley said. “You can see other people have asked the question.”

Because fans can post questions and comments, Facebook provides instant feedback, Clark said.

While the comments are overwhelmingly positive — it’s a fan page, after all — it also lets Cedar Point address potential problems.

For example, a fan posted she wouldn’t stay in Cedar Point’s hotels because they are too expensive.

“That honesty is there for everyone to see,” Clark said.

Cedar Point told the woman there are customizable hotel plans and ways to get discounts.

“You cannot purchase cheaper tickets than if you stay with us,” Clark said.

Hooking up with Cedar Point’s Facebook page — or subscribing to the park’s Twitter feed — has practical advantages.

The park has begun experimenting with offering discounts to its social media fans. Last week, Cedar Point was offering $99 stays at Castaway Bay, exclusively to Facebook fans.

“We will do that more this summer,” Clark said.

As the administrator of the page, Clark doesn’t just post to it. He removes posts that violate Cedar Point’s guidelines.

Personal attacks on other fans are banned, and foul language is taboo, too.

“We don’t want attacks on other people or things you wouldn’t let your child read,” Clark said.

Videos that obviously were taken while a rider sat inside a roller coaster are also forbidden.

“It’s a strong rule here at Cedar Point we don’t allow cameras on their rides,” Clark said.

That’s for safety reasons. If someone dropped a camera, “that could be a bad situation for the other riders,” he said. “Safety is No. 1 at the park.”

Facebook provides Clark’s biggest audience, but he also communicates with fans in other ways.

He also posts to Twitter, where twitter.com/cedarpoint had 5,944 followers last week. He uploads videos to YouTube’s Cedar Point channel. And he and Tyler Adams, director of sales at Cedar Point, write the posts on the official Cedar Point blog, Onpoint!

Clark, 31, a Perkins Township resident, worked in radio for several years in Milwaukee. He said he enjoyed talking to people in his radio job, and has found that interacting with fans on the Internet is similar.

He often posts status messages on Facebook to get fan discussion going.

When the flamboyant pop star Lady Gaga announced she was coming to Cleveland on her new tour, Clark posted, “Cedar Point wonders if Lady Gaga will visit the park before her Cleveland show.”

Reaction was split 50/50. Some coaster fans said they hoped she’d show up.

“There were some who said, ‘She’s a freak, keep her away,'” Clark said. “It just got a lot of reaction.”