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Roller-coaster year for amusement industry may head uphill, analyst says

From the Sandusky Register

SANDUSKY

The amusement park industry’s roller coaster ride is on the upswing, an analyst says.

Theme park revenues fell in 2009, but revenues in the industry should rise 1.7 percent in 2010, predicts Nima Samadi, an industry analyst at IBISWorld, a market research company based in Los Angeles.

Samadi said Friday his forecast of an upswing definitely applies to Cedar Fair.

“It’s a company that’s been a real cash flow generator in the past,” he said. “It’s definitely a company that has the potential to remain profitable in the future.”

Samadi said his forecast for an amusement park revival assumes the travel business will get better and the economy will recover.

Stacy Frole, director of investor relations for Cedar Fair, Cedar Point’s parent company, said Cedar Fair also is expecting better days ahead. She pointed to forecasts in the proxy statement the company issued earlier this year.

Cedar Fair reported on Feb. 11 that it had a rough year in 2009, with net revenues of $916.1 million, down from $996.2 million in 2008.

EBITDA — earnings before interest, taxes, depreciation and amortization, the company’s favorite metric — fell 15.7 percent, from $355.9 million to $299.9 million.

Cedar Fair didn’t provide guidance to analysts last year and hasn’t announced plans to do so this year.

But in its definitive proxy statement, filed Feb. 10 to make its case for the sale to Apollo Global Management, Cedar Fair revealed the four-year financial forecast it shared last year with Apollo officials.

The company projected revenues of $966.6 million in 2010, $988.2 million in 2011, $1,012.2 million in 2012 and $1,036 million in 2013. EBITDA also will steadily rise, the company forecast on page 58 of the proxy statement.

Samadi remarked that major amusement park chains have been acquisition targets. He noted that Apollo Global Management is trying to acquire Cedar Fair and that Apollo reportedly also is interested in buying the bankrupt Six Flags chain.

It might make sense for Apollo to buy both amusement park chains and achieve economies of scale by merging the two, Samadi said.

A special meeting to decide whether to approve Apollo’s takeover of Cedar Fair has been rescheduled for April 8.

The Blackstone Group, a private equity company similar to Apollo, bought Busch Entertainment Corp. and Comcast bought NBC Universal.

“Industry players have been a prime private equity target due to the massive amount of debt the industry had acquired over the last decade,” Samadi said.

“Major players have overpaid in the past to acquire regional players and increase their market share. But despite the cyclical downturn in revenue, private equity firms can still reap the benefits from these relatively stable cash producers in the long-term.”

Cedar Fair executives have explained that Apollo’s acquisition with the company will help Cedar Fair deal with about $1.6 billion of debt. Cedar Fair acquired much of that debt in 2006, when the company bought the Paramount theme parks chain.

Cedar Point to hold weekend interviews for summer jobs

Cedar Point Press Release

SANDUSKY, Ohio, Feb. 19 — With Opening Day less than three months away, Cedar Point will be holding open interviews next Friday night and Saturday for summer jobs at the Sandusky, Ohio, amusement park/resort.

The interviews will be held on Friday night, Feb. 26 from 5-8 p.m. and on Saturday, Feb. 27 from 11 a.m. to 4 p.m.  The interviews will be held at the park’s Breakers Express Hotel, located at 1201 Cedar Point Drive, Sandusky.  Open interviews are also planned for March 26-27 and April 10.

The park will be looking to fill more than 4,500 positions for this summer’s operating season.

Prior to attending the interviews, all applicants need to complete an online application.  To apply, visit www.cedarpoint.com and click on “Jobs.”

Available positions include ride operator, food service attendant and merchandise and game associate.

There are more than 50 different job classifications available.  Other positions include admission employee, lifeguard, marina dockhand, parking/toll attendant and room attendant.  Many of the jobs will qualify for college credit for an internship at many schools including Hospitality Management, Culinary Arts, Recreation, Marketing, Finance, Human Resources and more.

Cedar Point offers positions starting at $7.30 per hour.  Employees under the age of 16 will earn $7.25 per hour.  Other benefits include low-cost housing for employees who are at least 18 years old and live more than 30 miles from the park, employee cafeteria, free uniform exchange, recreation center and employee activity program.

Cedar Point employees also have free admission to Cedar Point, the Soak City waterpark and the park’s sandy beach.

Cedar Point will be open daily Saturday, May 15 through Labor Day, Monday, Sept. 6.  The park will then reopen for weekend operations through Sunday, Oct. 31, 2010.

With thrilling rides, award-winning live entertainment, special attractions and resort accommodations, Cedar Point is one of the most popular amusement parks and vacation destinations in the country.  It has been named the “Best Amusement Park in the World” for 12 consecutive years.

New this summer will be Shoot the Rapids, an exciting river-ride adventure that will feature two hills, rocky canyons with spraying water and a splashy grand finale.

To obtain additional information about jobs at Cedar Point, please call 1.800.668.JOBS (5627) or visit cedarpoint.com.

More bad news for Cedar Fair deal proponents

From the Sandusky Register

SANDUSKY

The ‘no’ votes are piling up against the proposed $2.4 billion Cedar Fair buyout.

Neuberger Berman, an asset management firm in New York, has announced in an SEC filing that it opposes the proposed merger agreement. Neuberger manages 9.6 percent of Cedar Fair’s outstanding units, and has full discretion on voting for 8.6 percent of those units.

Neuberger’s disclosure follows an announcement from Q Funding, a Fort Worth company controlled by Texas investment banker Geoffrey Raynor, that it intends to vote against the proposed merger and is asking other unitholders to join it in opposing the deal.

The most recent SEC filing indicates that Raynor now controls voting rights for about 15 percent of Cedar Fair’s units.

Cedar Fair must win approval of the Apollo Global Management deal from votes representing two-thirds of its units, and unitholders who don’t bother to vote will have their units counted as ‘no’ votes.

The amusement park company is expected to mail out a final proxy statement within days giving a deadline on when to vote on the proposed deal.

The merger agreement reached in December by Apollo and Cedar Fair offers unitholders $11.50 per unit. Cedar Fair’s units closed Tuesday at $12.19 per unit.

The announcement that two entities controlling about 23 percent of the votes oppose the deal makes it “very difficult” for the merger to go through, said analyst Justin Lumiere, who runs the Special Situations/Risk Arbitrage Group for Summit Securities Group in New York.

Small investors in Sandusky also have not greeted the merger agreement with open arms, according to local brokers and lawsuits filed at the courthouse.

John Sprau, who lives in Sandusky, said he continues to believe the $11.50 offer is too low.

Stacy Frole, director of investor relations for Cedar Fair, said Tuesday the company will continue to communicate its message that Cedar Fair’s board believes Apollo’s offer was fair.

“We will continue as we go through this process to reach out to investors, including Q Funding and Neuberger Berman,” she said.

Asked if Cedar Fair believes the merger agreement now appears likely to fall through, she said, “We wouldn’t be able to speculate on the outcome of the vote at this point.”

Lumiere said Cedar Fair no doubt has lawyers advising Frole and other company officials about what to say. Once Cedar Fair signed an agreement with Apollo, its spokespersons have little choice but to repeat that the board supports the deal with Apollo, he said.

“They’ll just keep repeating it over and over again,” Lumiere said.

He issued a new report about the proposed merger on Monday. In it, Lumiere applied the latest financial numbers from comparable entertainment companies to arrive at an estimate for what Cedar Fair’s units might really be worth. He arrived at a possible value of $13.19 per unit.

“It could feasibly trade where it is trading right now, without a deal,” he said.

Cedar Point to hold summer job weekend

Cedar Point Press Release

SANDUSKY, Ohio, – This will be an important weekend for people interested in working at Cedar Point this summer.

On Friday, Feb. 5, the Sandusky, Ohio, amusement park/resort will hold auditions and interviews for performers, musicians and show technicians for this summer’s live shows.  The auditions will be held in the Live Entertainment Office at Cedar Point from 11 a.m. to 4 p.m.

To audition, applicants must be at least 18 years old by May.  A CD player and piano will be available, but other instruments and amplifiers will not be provided.  Applicants should also bring a one-page resume with references to the audition.

For more information about the auditions, interested applicants should contact the Live Entertainment Division at 419.627.2388, by e-mail at liveshows@cedarpoint.com or online at cedarpoint.com.

The next day, Saturday, Feb. 6, Cedar Point will be holding open interviews for summer jobs in the park such as ride operator, food service attendant and merchandise and games associate.

The interviews will be held from 11 a.m. to 4 p.m. at the park’s Breakers Express Hotel, located at 1201 Cedar Point Drive, Sandusky.  Open interviews are also planned for later in February, March and April.

The park will be looking to fill more than 4,500 positions for this summer’s operating season.

Prior to attending the job interviews on Feb. 6, applicants need to complete an online application.  To apply, visit www.cedarpoint.com and click on “Jobs.”

Overall, there are more than 50 different job classifications available.  Other positions include admission employee, lifeguard, marina dockhand, parking/toll attendant and room attendant.

Cedar Point offers positions starting at $7.30 per hour.  Employees under the age of 16 will earn $7.25 per hour.  Other employee benefits include low-cost housing for employees who are at least 18 years old and live more than 30 miles from the park, on-site employee cafeteria, free uniform exchange, recreation center and extensive employee activity program.  Summer employees are also eligible to enroll in a seasonal health care program.

Cedar Point employees also have free admission to Cedar Point, the Soak City waterpark and the park’s sandy beach.

To obtain additional information about jobs at Cedar Point, please call 1.800.668.JOBS (5627) or visit cedarpoint.com.

Cedar Fair to go ahead with Apollo Global deal

From BusinessWeek

Cedar Fair LP said Tuesday that it is proceeding with its proposed $635 million acquisition by asset manager Apollo Global Management.

The amusement and water park operator said in a filing with the Securities and Exchange Commission that it reached out to 32 other potentially interested parties during the 40-day period in which it was allowed to try to find alternative bids. In that time Cedar Fair, based in Sandusky, Ohio, said six of the parties wanted confidential company information in order to evaluate a possible deal but none of them wound up making an offer.

Now that the go-shop period has ended, Cedar Fair said in the filing that its board still believes the proposed deal with Apollo maximizes value for its unitholders.

Cedar Fair owns and runs 11 amusement parks, six outdoor water parks and five hotels, including Cedar Point in Ohio, Canada’s Wonderland near Toronto, Dorney Park in Pennsylvania and California’s Knott’s Berry Farm and Great America.

The potential acquisition comes at a time when the company has struggled to keep consumers coming to its properties. With the economy still fairly fragile and unemployment numbers high, many consumers have pulled back on their discretionary spending, which has pushed amusement and water park attendance levels lower.

Even rival theme park operator Six Flags has succumbed to recessionary pressures, filing for bankruptcy protection in June.

Cedar Fair accepted Apollo’s $11.50 per share offer last month. The transaction’s total value is estimated by the companies at $2.4 billion, which includes the assumption of debt.

At the time Cedar Fair agreed to the acquisition, the offer price was a 27 percent premium to its closing stock price of $9.08. The shares fell 29 cents, or 2.3 percent, to $12.49 Tuesday morning, or 8.5 percent above the offer price.

The acquisition is expected to close by the start of the 2010 second quarter. It is dependent on regulatory clearance and holders of two-thirds of the company’s shares supporting the transaction.